Lots of experts in the marketing industry thought that physical marketing would die in just a few years after the smartphone became a worldwide phenomenon. Little did they know, that physical marketing isn’t going anywhere. In fact, for some people, it’s a better way to reach a customer. It’s quite common nowadays for companies to have a mix of both. The only issue is, physical and digital marketing is often imbalanced in business. We pour a lot of resources and …
Author: Torbjorn Zetterlund
A business continuity plan (BCP) is an incredibly important part of your business plan. As much as you might love your current business plan, if it doesn’t have a BCP it will not last for long. …
If there is one documentary you should watch about what happening to our planet, you should watch Breaking Boundaries. …
Bra idéer är inte korta efterfrågan. Varje företag har sin syn på att bli nästa Uber eller Airbnb. Men verkligheten är att detta inte är en enkel uppgift. Om du vill skapa en produkt som säljer …
I have been around the software industry for over 40 years, and there are a few things I learnt and I dislike about companies are operates, I am not a fan of meetings, bureaucracy, hierarchy, or …
Courts and activists are becoming increasingly important in stopping climate emissions when politicians are unwilling or unable to do so themselves. Here are three recent examples of a new development that gives hope that the goals …
Den här resan som jag kallar på cykeltrippin började vid mitt hem i Amsterdam i Nederländerna, vägen tog mig hela vägen till Nordkap och tillbaka till Amsterdam. Under resan cyklade jag genom Nederländerna, Tyskland, Danmark, Norge, …
