Torbjorn Zetterlund

Thu 07 2015

How to setup up your small business IT infrastructure like an enterprise

by bernt & torsten

Having the right IT infrastructure for your small business is very important, small business does not have the budget or resources to set up an IT infrastructure that mimics much larger organizations with bigger pockets. Do you want to know how to setup up your small business IT infrastructure like an enterprise? This article will discuss how I set up my IT infrastructure to run my business websites and what I pay monthly for the services I use.

Lets first take a look at what I define as the minimum requirements to run a small business online and having the tools to communicate with potential customers, let’s take a look at what my requirements were before I got started with my online business.

Business Suite

  • Email
  • Docs, Spreadsheet, Slides
  • Video Conferencing
  • Collaboration
  • Document Management

Web Site

To set up a scalable secure website, you would need to set up an IT environment that allows you to grow and have the security that bigger businesses have. Here are the minimum requirements to get a website online.

  • Domain Name – To get your business online you need a Domain Name.
  • Web Hosting- Hosting your website is important – if you are a do it yourself, then you can signup for your own server – if you are not there are hosting companies that offer you other choices.
  • Web Platform – Selecting a platform for your business can be tricky, there are many options out there – what you need to take into account, is to define what your online presence is going to be all about, are you going to have one site or multiple site, will you be selling through your site. Your web platform can be anything from a simple single blog to a sophisticated multi-site business offering. There are many platforms available to you, you might want to leave this to a web agency if you are hiring one to get you online.
  • Backup-howto backup your website – two aspects of backup the application backup and database backup
    • For application backup, you can choose a Source Code Repository
    • For database backup – you can have a function in your application that backup your database, or you can have a more sophisticated solution. What you need to think about is how quickly you want to recover from server failure and be back in business.
  • Monitoring – Service to monitor your online presence
  • Analytics – to analyze the site visitors to your site
  • Security – Secure your website – using an SSL certificate.
  • Performance – deploying caching for performance gain

How did I pull it all together

Business Suite – I choose G Suite

G Suite gives me everything out of the box that I need. Setting up G Suite is straightforward, you sign up for the service and it is provision for you immediately.

Though G suite is preferred by most of the small businesses, large and medium enterprises are usually migrating to Office 365 for unlocking full-fledged features of Office 365 over G suite. To manage accounting for a small business is another important task for which Cloud based QuickBooks is the number one option as it also integrates with Office 365.

Domain Name

Getting a domain is very easy nowadays, in my case I choose Go Daddy and for domain management I choose Cloudflare. For Domain name there are many options out there, you might want to look at a hosting company that gives you a free domain name with the hosting.

Web Hosting Infrastructure

For my web hosting needs I choose Digital Ocean, I’m a hands-on guy so I know what is required to manage your own server. I also choose to use Cloudflare – Cloudflare provides me with many IT infrastructure services such as domain management, caching, firewall, analytics, crypto (SSL).

My server architecture is outlined below.

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Web Platform

For web platform I choose WordPress, WordPress has evolved over the years and is now a solid web platform where you can run all kind of application from just basic blogging, a community site to selling products online.  For my own requirements, I had the need for 3 websites, so I have set up WordPress as Multi-Site – which means that I can launch any number of a site from one single platform. I operate an online store that sells WordPress plugins, a community site for cyclists to my own blog.

You can read this article I wrote about what to not forget when launching a WordPress site.


For application backup I’m using git on my servers to push and pull any changes I do like adding a new plugin or a plugin update. The only new code is deployed on my staging host where I test all the changes, I then GIT to push the code to my Github Repository, and then I pull the code from my Github Repository to my production environment.


For Database backup – I have a two-phase approach. I have deployed MySql Database replication, so my staging host has the same database content as my production, the staging holds my live database backup. I also use a WordPress plugin that takes a daily backup of my database, emails me the database backup which I then store on my Google Drive account.

IT Infrastructure Monitoring

For monitoring my servers I have chosen two providers New Relic and Logentries.


New Relic

New Relic offers the tools to monitor the state of my applications, New Relic sends an automated alert to me when my servers become unavailable.

Availability report - Torbjorn Zetterlund - New Relic


Any server that runs any type of applications has several log files, analyzing these log files can give you visibility into your servers – in the past you needed a developer to get access to your logs. With Logentries this has changed, you can now analyze your server logs in real-time. With the Logentries custom tagging, you could easily spot errors as they occurred.


Analytics – to analyze the site visitors to your site

One important aspect of running a website is to know who visits your websites, In my case, I’m using Google Analytics that is tracking site visitors to my site.


Securing my website

Deploying CloudFlare in front of my webserver provides me with many levels of security, CloudFlare also provides me with an SSL certificate.



When you set up your servers for WordPress, you need to think about setting up page caching – this article that I wrote recently explains how to set up caching on your server.

What does it cost to run my infrastructure

My yearly cost is US 690 that comes to US 57,50/month – that is what it will cost you to get started running your business with an online presence. I have broken down the cost based on the services I’m using.

All prices are in US dollars.

What is not factored in is my own time, how do you value your own time and how much time do you put in. In my cases I did all the work myself, there was no upfront fee to set up any of the services that I’m using in my IT infrastructure.

If you find this article interesting, please comment below.

Do you need advice or help to get your business started online, get in contact?