WordPress is a wonderful platform to build your website. With an abundant of
WordPress themes to choose from based on your business requirements, creating a
professional-looking website is a breeze. To add on, there are ample WordPress
plugins available that can help extend the functionality of your website. Plus, it helps
with content, SEO, and social media too, which is the reason why WordPress is such
a popular CMS platform.
WordPress is a user-friendly platform that is used by millions worldwide, and it is for
this reason WordPress ensures that updating and maintaining a website easy.
Maintaining a website is important if you want to boost the ranking and increase
your site’s traffic. Without regular maintenance, your site will fall into disarray,
leading to a host of problems – higher bounce rate, lower click-through-rate, etc –
which could affect your site’s ROI.
A well-maintained website keeps spam, malware, virus at bay. It will ensure that
your site’s data, as well as sensitive customer information, is secured at all times.
Also, maintaining a website is easy, especially with WordPress, as it offers plugins
that make your task simpler and easier.
What WordPress website maintenance tasks do you need to undertake?
- Regular backup of website and data: This is most essential, as in the event your
website crashes or there is a hack, you’d be able to quickly get your site up and
running in no time.
- Website security monitoring: This will prevent hack attempts and other security
threats. Also, there are WordPress security plugins available to help you with
- Update Themes/Plugins: To ensure that your site is safe from malware,
WordPress makes available frequent updates for all themes and plugins, so
make sure that you update them. Also, delete unwanted plugins and themes to
improve your site’s speed.
- Update your site’s content: To drive organic traffic to your website, keeping
your site’s content up-to-date is important. Do a complete content audit and
remove thin pages, upgrade existing posts with links and news images, delete
outdated posts, etc. This will help improve reader’s engagement, which, in turn,
can help boost your site’s ranking.
- Review your site’s SEO: Likewise, ensure that your site is well-optimized with
the latest SEO practices. Redundant/black-hat SEO techniques can affect your
site’s traffic & ranking as well as get your site penalized. So, do an SEO audit and
fix errors post-haste.
- Check links on your website: This includes social media links, affiliate links,
download links, among others. By monitoring it regularly, you can reduce your
site’s bounce rate significantly.
Apart from these few tasks, there are several others that you also need to
undertake. These minor/major tasks can have a greater (positive) impact on your
traffic and ranking. It can also overall enhance the user experience. Thus, check the
below infographic, which covers the essential WordPress website maintenance tasks
that will help you to well-optimize your WordPress website.