Torbjorn Zetterlund

Wed 23 2022

How To Carry Out Market Research On International Customers

by bernt & torsten

Are you thinking about expanding into a foreign market? If so, you’ll need to do research on the international market, which can be done in many ways. Thorough market research might mean the difference between success and failure, especially when introducing a product to a foreign market, so keep reading to find out what you should do.

Primary Research 

Primary research means getting information directly from the foreign market you want to expand into. You can do this through interviews, surveys, and other ways of getting in touch with potential customers.

One way to do this is to set up online communities for market research to find out how current and potential customers of your clients would react to a variety of activities. This will help you learn more about how potential customers talk to each other and how they act in general. In turn, this will help you come up with and make a good marketing plan that is both interesting and relevant. It will also help you understand how to set up international payments for your business because you’ll know which markets are the most relevant ones for you. 

You can also use social media to promote the community you’ve built and encourage customers to share their thoughts about your business. This will help your brand reach more people. As much as possible, try to find an online community that you can access from your phone, computer, tablet, etc.

Secondary Research 

When you decide to grow your business, you will need to find places where your products or services are in demand. But it would be best if you also stayed away from places where there is already a lot of competition. If the market economy is strong, there may be more demand for your business, but there may also be too many already-established businesses for you to compete with. You have to look at foreign markets and figure out where you can make the most money without running into too many competitors and where there are a lot of potential customers.

You should also look at the age and income levels of the people in the foreign market. Gather as much information as you can about a country or region or city’s population density, education levels, age distribution, and income levels. While you’re at it, you can also make a list of a few more foreign markets that look good for future business.

Find Other Sources 

Statistics from the government are usually available to the public for free and are good sources of information. It is beneficial if you want to find out about a foreign country’s population, economy, and the status of its commerce department.

Aside from governmental bodies, you can also go to international trade shows, masterclasses, and seminars in your current sector. Look for publications from the groups that represent your industry as another way to find helpful information. Most likely, professional groups in the same industry publish articles about new consumer tastes and technology trends, market statistics, and other related information.