What is Digital Transformation? Digital transformation is the changes associated with the application of digital technology in all aspects of human society.
It has been defined as the changes associated with the application of digital technology in all aspects of human society.
So what is digital, it been around for a long time, it’s just coming into the mainstream by accelerating transformation of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies.
Digital expressed as series of the digits 0 and 1, typically represented by values of storing data or information in the form of digital signals. Digitized information is recorded in binary code of combinations of the digits 0 and 1, also called bits, which represent words and images.
Digital has given us the opportunity to let people be part of something bigger, giving people the ability to take actions (i.e., signing a petition).
Digital technology helps create a movement and give a voice to the people
communities around issues to improve our life, the communities engage people to be excited about a cause they believe in. Digital Innovation is all about relationship building, connecting people to a cause or issue, digital technology provides companies with the opportunity to develop relationships with people and take the concept of brand affiliation to another level.
Mobile Is the future of digital innovation, today most of the internet is being consumed on a smartphone and younger audiences are much more mobile-savvy. To engage these younger audiences, we need to develop for mobile.
To be successful in digital transformation, you need to have executive level sponsorship. It takes a lot of resilience and time and money – so, getting executives to buy into it goes a long way.
To start the digital transformation don’t do it all alone – it’s important to find a good partner rather than trying to do everything internally, especially software development. If you don’t have the capacity to do the necessary level of development internally, it’s very dangerous to try to. Get the budget to do it right and leverage and benefit from other people’s experiences.
Get the budget to do it right and leverage and benefit from other people’s experiences. When it comes down to it, adopting new business technologies is about building better relationships. If a company or organization can reach their customers/audience at the right moment, with a message that is relevant to them, they will begin to feel a deep connection to your brand.
The only way for your business to be able to relate with your customers quickly and at scale is by adopting a connected digital strategy across the entire company.