Anyone that visits your website expects to receive something valuable in exchange. What value they will receive differ from web site to web site, all visitors to a website never want there to be a disruption to their experience.
Regardless of who is checking out your site, prospects, subscribers who have yet to purchase anything, or actual paying customers, it doesn’t matter. Every point of contact you have with them counts.
How do you really know how well you are doing to satisfy your website visitors or how they feel about you? You spent a lot of money and time to keep your site fresh and it becomes one of your valuable assets in your business. Very few will ever complain, most visitors if they do not like your content or what you offer will leave and not come back. Web site visitors will not go out of there way to let you know your site loaded too slowly or that there was a security warning in their browser?
What you need to do is to understand your website visitors behavior, I will show you some tools that are useful in “spying” on your website visitors. There are tools that can help you understand the website visitors’ behavior.
There are a number of ways you can go about snooping on your visitors. Analytics tools like Google’s are just the beginning. Consider the following:
Analytics Tools
Google Analytics
Google Analytics offers real-time insights on:
- Who your audience is, including geographic location, demographics, device and browser use, and so on.
- How they found your website, including social media, organic search, paid search, and more.
- Where they went once they got on your website and how long they stuck around for.
- What sort of goals they accomplished on your website, including filling out a form, reading a specific number of pages, making a purchase, etc.
- There is a lot of information to glean from Google Analytics, so rely on their reporting system to simplify this. By setting up reports that track bounce rates, drops inactivity, and any other alarming triggers, you can stay attuned to traffic trends happening on your site in real-time.
For WordPress, you can install the following plugin
Kissmetrics
A website has a pathway from the moment a visitor enters the site until they reach the final point of conversion. One of the things a basic analytics tool can’t really tell you is what’s happening throughout that pathway.
- What are your customers doing along the way?
- What prompts them to leave?
- And so on.
Kissmetrics is a premium service, it is a great tool to give you a direct insight into on-site behaviours and what you need to do to fix any hiccups that the website have.
Chartbeat
Since the web’s creation, the standard unit of success has been the click. Yet the goal of content creation has always been to get the right information to the right people and have them consume it, understand it, learn from it. Chartbeat is changing that. Chartbeat quantifies the value between the clicks.
Heat Map Tracking Tools
Analytics is the first step in figuring out whether you’ve got a problem on your site or not. Heat maps are the next step to figure out what your visitors are clicking on.
Heatmap
Who cares about what happened yesterday when you cannot change it? Most online contents are short-lived and only real-time analytics allow you to act right on time. Heatmap heat mapping tool is a good one to start with. Not only can you test it out for free, but you can also get a plugin for WordPress site – Heatmap plugin for WordPress
CrazyEgg
CrazyEgg will help you find out where your website visitors abandon by seeing how users click and scroll through your website.
CrazyEgg WP plugin enables Crazyegg.com heatmap tracking on your WordPress site, with a limited amount of configuration
Hotspots Analytics Plugin
Hotspots Analytics plugin will show you the spots on your site where people click or tap the most. There is also a report feature to show you click/tap trends over time, which comes in handy if you make alterations to your website and want to see how those changes affected your visitors’ behaviour.
Live Chat by Formilla Plugin
Live Chat by Formilla Plugin will allow your visitors to chat with you live if they have any questions or need support. Being proactive and offer chat so your customers can contact you when they are on your site.
All-in-One Tracking Tools
There are some more all-in-one online tools that include heat map tracking, website recordings, conversion funnel analysis, and more.
Clicktale
Clicktale improves customer experience and increases conversion rates with a toolset that adds heatmaps, conversion funnels, session playback, and form analytics. If you’re short on time and want to know right away what was clicked, how frequently, and even by whom, heatmaps are the way to go.
hotjar
Hotjar is an easy way to truly understand your web and mobile site visitors. Find your hottest opportunities for growth today. Hotjar is another all-in-one visitor tracking tool that gives you all the bells and whistles you need to better understand their behaviour.
LuckyOrange
If you’re looking for a tool that captures everything mentioned above – and more – check out LuckyOrange. You can find out exactly how many people are on your site right now and how they found you. Quickly compare historical statistics and see what keywords, locations, referrers, tweets, languages, etc. are driving traffic and behaviours on your site, all filterable by behaviour tags.
Behavioral Tools
Then you have behavioral tools – heard about A/B testing it’s a must for any website spy.
Nelio AB Testing
A/B testing is a great tool to help you figure out what makes your website visitors tick. Nelio A/B Testing is the best conversion platform for WordPress. You can test everything on your site, it’s a safer way to test out an alternative approach to your site’s content, design, or conversion funnel – the Nelio A/B Testing is the most powerful and versatile conversion optimization service for WordPress. It helps you define, manage, and keep track of A/B-testing experiments, combined with powerful and beautiful Heatmaps.
Conclusion
What isn’t that you want from your website?
- Want your bounce rate to drop and the average time on site to increase?
- Want to see more conversions with each visit?
- Want to give your visitors a better experience than they’d ever get from your competitor’s website?
You can not wait, you need to know what your visitors are doing on your website, spy on them improve the site, a website cannot be static you need to evolve it continuously.
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