Torbjorn Zetterlund

Fri 17 2014

Tools for social engagement and tracking

by bernt & torsten

There is such competition around content creation, every digital content producer competes with millions of other blogs on creating and sharing desired content. You probably manage multiple social accounts, seeking that sweet spot of targeted, valuable, engaging updates. Do you have the tools required to make your daily activities even easier? Here are some tools that you should consider using for your daily activities


Feedly’s RSS management tool is ideal for discovering and staying on top of industry-specific content that fits a particular niche. Use Feedly to find and monitoring industry-related content and share it easily.



BuzzSumo is a resource to find key influencers in niche markets, simply search the keyword terms for the niche, and BuzzSumo returns the most popular content and sources.

social strategy - Influencer Search


ManageFlitter provides easy follow/unfollow action, a search of user bios, and Twitter analytics.

Unfollow - ManageFlitter


Social media listening is an important task, Hootsuite helps with monitoring and replying to mentions on social accounts.

Hootsuite (1)


A buffer is a great tool that will help you in two main ways. First, you can write a bunch of posts at one time, and choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. Second, since Buffer shortens your links for you, they are able to provide more analytics than if you just were to post to Twitter or Facebook directly. For example, they can tell you exactly how many folks clicked on each of your links.