Category: My Work

  • Why Competitor Intelligence Is Vital for businesses

    Why Competitor Intelligence Is Vital for businesses

    Back in 1996 – I got the task to set up a marketing department for a software company, I had free realms to do what I wanted to build up the department, for me one of the fundamental pieces of the marketing department was competitive intelligence. You may ask should you not focus on promoting…

  • What is reverse ETL and why do you need it

    What is reverse ETL and why do you need it

    Reverse ETL empowers data teams to easily prep bulk data, move it outside the cloud data warehouse, and operationalize it for their organization. Data is helpful, but its actual value is only realized when it is made actionable.

  • What is Reverse ETL?

    What is Reverse ETL?

    The data engineering industry has evolved from Extract, Transform, Load (ETL) to ELT, where raw data is copied from the source system loaded into a data warehouse or data lake and then transformed. The current trend is to adopt a new approach, called “reverse ETL,” the process of moving data from a data warehouse into third-party…

  • How To Increase Your Business Sales By Merging Both Physical And Digital Marketing

    How To Increase Your Business Sales By Merging Both Physical And Digital Marketing

    There’s no doubt that most businesses are turning to online marketing strategies to increase their sales, and for good reasons. About 4.95 billion people use the online world. But while you cannot dispute the effectiveness of online marketing, you’ll be mistaken to think that physical marketing is no longer necessary. It remains an integral part…

  • How to build a centralized and secured Data Catalog on Google Cloud Platform

    How to build a centralized and secured Data Catalog on Google Cloud Platform

    Time is money, to organize your data in a Data Catalog is one of the first steps to give visibility to organizations’ data and to save time by employees to find data in the organization.

  • #datapipeline: Deploy Serverless Data pipeline to GCP with Terraform

    #datapipeline: Deploy Serverless Data pipeline to GCP with Terraform

    I recently built a data pipeline which I wrote up in an article data pipeline the hourly electricity rate, what I did not explain was how I deployed it to the Google Cloud Platform. In this article, I will show you how I used Terraform to deploy it to the Google Cloud Platform. The biggest…

  • #Datapipeline: The T in ETL with SQL

    #Datapipeline: The T in ETL with SQL

    If you read this I assume you are familiar with Extract Transform and Load (ETL), this is just a short article to show how you can do ETL and especially T, the transform using a SQL statement.

  • Tips To Supercharge Your Marketing Strategy

    Tips To Supercharge Your Marketing Strategy

    Marketing strategies have the potential to send sales soaring and raise brand awareness but not every campaign is effective. If you are looking to put your business on the map, or you have ambitions to attract new customers or boost profits, it’s beneficial to ensure that your marketing campaigns are on point. Here are some…

  • What Every Construction Business Owner Should Be Doing

    What Every Construction Business Owner Should Be Doing

    Owning a construction business is a great line of work to be in. You’re doing what you love and are in charge and calling the shots. However, this position also comes with a lot of responsibility and liability.

  • List of datasets for all your data science work

    List of datasets for all your data science work

    Data science is a hot topic just now, more and more people are talking about it and planning to include data science in their organizations. The data science practice is to extract knowledge and insights from data and information generated through various tools and applications.